Holloway Friendly has announced the appointment of two new staff from Lutine Assurance.

The protection firm has hired Lutine Assurance’s former managing director Nigel Hartley and head of sales and marketing Marc Osman.

This year the company intends to broaden out its proposition and the first step in this process is the appointment of a business director with specialist underwriting experience and an individual with significant experience growing new product distributors.

Hartley joins Holloway Friendly from his former role as managing director of Lutine Assurance; His background is in specialist underwriting and running Lloyd’s syndicates.

Osman has gained significant marketing, product and business distribution development experience from working in both the intermediated and insurer markets.

Mat Manser, sales and marketing director at Holloway Friendly, said: “The appointment of Nigel Hartley, the former managing director of Lutine and its head of sales and marketing Marc Osman is a real coup for Holloway and will prove to be significant appointments in pushing our business forwards. This is only two of several appointments that we intend to make this year and we expect to make more announcements within the next few months.”

Hartley said: “Holloway Friendly is on the cusp of really evolving and has some very exciting plans for the future, so the opportunity to join them and help to shape this change was just too good an opportunity to miss.”

Osman added “I am delighted to be working in a business that clearly has significant ambitions to grow and diversify its business operations and I look forward to drawing on my knowledge of the insurance market and business expertise to help Holloway Friendly realise their future plans.”