Mortgage and protection brokerage, Access Financial Services, is launching an in-house digital marketing and lead generation platform.

Access FS has acquired a boutique digital marketing agency called Crazy Nerds Ltd which will be integrated within Access to provide services to its growing team of 220 advisers.

The Access FS digital marketing offering will provide a range of services, including website development, search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing. The primary objective is to generate high-quality leads for Access FS’s team of mortgage and protection advisers.

After launch, the service will also be available to all financial service firms whether or not they are part of Access FS.

Karl Wilkinson (pictured), Access FS’ CEO, said: “We are dedicated to providing our mortgage and protection advisers with a supportive and dynamic work environment.

“The acquisition of this successful digital marketing agency marks a significant milestone in our commitment to the future successes of our advisers. By leveraging the expertise of the Crazy Nerds team, we aim to help our advisers to hone their lead generation skills to increase the number of clients and potential clients they have access to.

“After starting Access FS as a sole trader and working as a mortgage broker myself, I know exactly how difficult it can be to build a business from the ground up. I want to ensure our advisers are equipped to thrive and build their own businesses in an increasingly competitive market.”