Bristol-based Ultimate Finance Group has appointed Colin Chastey as regional director for the South West.

Chastey (pictured) has worked in the financial sector for more than 25 years. He started his career with Barclays where he ended up as a local business manager in Poole, with responsibility for lending up to £2m. He left Barclays in 2006 to join Armada Asset Finance covering the Dorset area.

His new role will be to provide asset finance to those companies wanting to buy plant & machinery, vehicles and equipment or to refinance existing assets to free up capital.

Chaste said: “I was particularly attracted to Ultimate Finance as I liked the ethos of the company, which mirrors my own, and that is to give full support to the client and to look for solutions not problems when it comes to lending.

“It is an exciting time to be joining such an ambitious and forward-thinking Group and I am looking forward to using my contacts in the area to grow the business further, particularly in my specialism of asset finance.”

Speaking about the appointment, Andrew Ribbins, MD of Ultimate Asset Finance believes Colin will be a great asset.

“Colin has worked within the financial sector for many years and during that time has built up an excellent reputation for providing expert advice and excellent customer service. He is well known and respected by intermediaries and customers alike and we are therefore delighted he has chosen to join the Ultimate Finance team.”