Uinsure has welcomed 60 new team members after securing several major insurance partnership deals.

The Manchester-based company said it has invested heavily in its ‘digital-first’ service that allows home and landlord insurance to be embedded by its partners so they can offer personalised cover to their customers as soon as arranging it becomes a need.

Lauren Bagley (pictured), Uinsure’s chief distribution officer, said: “To win these prestigious partnership accounts, particularly in a highly competitive environment, is a tremendous endorsement of the strength of our proposition. The fact some of the UK’s leading banks, building societies and financial intermediaries have chosen Uinsure demonstrates how highly the industry values the technology and customer experience we’ve developed.

“An expanded scale will only help in securing more competitive premiums for all our partners’ customers, which is another thing we’re working relentlessly on.”

Several of the new partnerships were secured in response to RSA’s recent withdrawal from the UK home insurance market, the firm said.

Bagley added that the focus will now switch to optimising each partnership. She said: “It’s the busiest we’ve ever been in terms of onboarding new partners. We’ve found many organisations searching for end-to-end insurance solutions that focus on a digital-first experience and engagement, allowing them to scale in the insurance space and provide great customer value.

“We’re now absolutely committed to supporting our growing network of partners and delivering exceptional customer experiences at every touchpoint.”