The Swansea Building Society has joined forces with St. James’s Place to offer its products and services through the wealth management firm’s mortgage panel.

St. James’s Place has £89.91bn of client funds under management. Swansea Building Society’s products are now available on St James’s Place’s mortgage panel and will include the Society’s latest products, which have been launched following a review of its product range.

The new products are aimed at those who are self-employed, customers in a role requiring a professional qualification, up to 90% loan to value, households whose income is in excess of £100,000, retired home owners over 55 (term up to age 85) and those looking for a buy to let or holiday let mortgage.

Alun Williams (pictured), chief executive of Swansea Building Society, said: “The Society is delighted to link up with St. James’s Place and to be able to offer its range of mortgage products to St. James’s Places’ mortgage panel.

“We are confident that Swansea Building Society will be a welcome addition to St. James’s Place’s panel and that our common-sense approach to mortgage lending will be a refreshing change in a market that is often too rigid and impersonal. The Society does not just look at net profit when assessing a customer’s income, and it is this individual and personalised approach to mortgage lending that sets us apart.”