The Brightstar Group has announced the promotion of Alfie Croker to group head of brand, a new role.

Croker (main picture) joined the Brightstar Group in 2021 with a background in graphic design and has since been central to campaign delivery and creative consistency across the Group brands, including Brightstar Financial, Sirius Finance and Solstar Insurance.

He now takes overall responsibility for marketing and brand direction across all companies within the Group.

Cerys Payne has been appointed as group marketing assistant, providing support to Croker.

Earlier this year, the Brightstar Group promoted Gina Blagden to the role of group head of sales to deliver a joined-up approach across sales channels and key partner relationships. Brightstar has also recently announced that Rachel Smith and Tamzin Whitworth have been promoted to team leaders within the sales support function.

Bradley Moore, group deputy CEO of The Brightstar Group, said: “Alfie’s promotion is well deserved. He’s been an important part of our business for a long time and his new role as group head of brand is a big step in further aligning our leadership structure to support a more joined-up approach across the Group, following on from Gina’s promotion to group head of sales earlier this year.

“With a single management team working across Brightstar Financial, Sirius Finance, and Solstar Insurance, we can unlock even more opportunities for our partners and our people – as demonstrated by the promotions of Rachel and Tamzin. As we continue to grow, so too will these opportunities.”

Croker added: “I’m really excited to step into this new role and play my part in the continued growth of the Brightstar Group. Each business within the Group brings something unique to the market, and my focus will be on building a shared identity that reflects the scale of our ambition while allowing each brand to retain its individual strengths.”