Tenet has introduced a compliance-approved social media framework for its advisers.

This follows the group’s own corporate entry into the arena earlier this year on Facebook, Linked-In, Twitter, Vimeo and Youtube.

The scheme is set to be rolled-out to all Tenet advisers (both AR and DA), in June.

“We are committed to supporting firms who want to use social media to promote their business,” asserted distribution & development director, Helen Turner. “There is significant adviser demand for such a facility and we are delighted to be able to provide one they can use with complete peace-of-mind.”

Lisa Williams, from Coventry-based TenetLime mortgage brokerage Keys UK Limited, who played a major role in the pilot programme, added: “90% of my business is attributable to social media activity. Yet some networks impose a blanket ban.

“It is a vital tool to educate and inform, not to advertise and promote. Tenet appreciate this distinction and have created a system that allows advisers to use it to their advantage, safe in the knowledge that there is no threat of compliance or regulatory compromise.”