Bridging lender, SoMo, has unveiled an early Black Friday Weekend initiative that will give borrowers a 90% refund on valuation costs over a 24-hour period.

To qualify, deals must be locked in and paid for before midnight on Sunday 21 November and SoMo Family members get exclusive access from Thursday 18 November.

SoMo ran this same Black Friday offer in 2019 and it resulted in one of its busiest days of the year.

Jamie Jolly (pictured), SoMo’s managing director, said: “The last time we ran our Black Friday Event, our BDM’s phones were ringing off the hook. We locked in a record number of deals within the 24-hour window, without compromising the high-quality customer service of SoMo, which is always our priority.

“We want to make sure all our customers are getting the best deals from SoMo and this includes our borrowers. This limited time only deal is to say a big thank you to them.”

Just last month SoMo announced a lending target of £250m over the coming 12 months. To help reach this target the Greater Manchester-based firm will be opening new premises in London. The new office will have a dedicated London-based underwriting team with experience in the London bridging space.

Jolly added: “We’ve had a very successful year, lending more this year than we ever have in a calendar year, and we want to end 2021 with a bang.”