Shawbrook Bank has rebranded Singers, the asset finance group it acquired in March 2012.
Shawbrook Asset Finance is now the new name for its corporate and healthcare finance arm.
Singers, under the new name of Shawbrook Asset Finance, has combined both its corporate and healthcare asset finance divisions into one business and continues to focus on its specialist markets.
Office locations are unchanged and the business remains dedicated to UK SMEs and the healthcare sector, it said.
The name change has resulted in the introduction of Shawbrook aligned email addresses and newly branded printed and online material, including a new website. This has also created an opportunity to enhance customer documentation and there have been a few phone number changes to ensure uninterrupted service at all times. The service and financing facilities remain otherwise unchanged.
Ian Henderson, CEO, Shawbrook Bank said: “Since last year’s acquisition, the Singers and Shawbrook teams have worked closely together to determine the strongest and most effective way for the two businesses to work.
“Bringing the healthcare and corporate asset finance divisions under the Shawbrook banner ensures we can do this and further supports our ambitious growth plans for the coming years.”
Richard Pyman, managing director of Shawbrook Asset Finance, said: “It has been an exciting year of evaluation and opportunity culminating in a name change which cements us in our new home. Besides the usual changes that come with a rebrand, customers can be assured that our business ethos remains as before.
“We continue to deliver a fast and personal service, based on years of experience and local market knowledge and customers have the same daily contacts to help grow their businesses.”
