The SimplyBiz Group has reported a large take-up to its new virtual event programme, which went live in May, receiving over 4,500 bookings to date.

The group invested in a new virtual event platform and has moved a number of its core events online. These include dedicated investment, protection and mortgage events in addition to the more holistic learning and development, professional development, business evolution and advice show experiences.

Richard Ardron, group marketing director, said: “The SimplyBiz Group runs one of the biggest event programmes in our industry, with over 500 events per year, most of which are usually delivered face-to-face. We have always offered virtual events alongside our traditional events, but when all social contact stopped, we moved quickly to invest in, and deploy, a new platform to allow us to continue to provide our Members with the learning and insight that they required.

“We are absolutely delighted that Members have joined us on our virtual journey and we are already adding more virtual events each week to meet demand. Whilst we will, of course, be looking to go back on the road as soon as permitted, we will also continue to offer more virtual events alongside traditional ones.

“In addition to our core learning programme, we have increased access to virtual training, which has also seen great take up, with areas such as will writing and estate planning being of particular interest as advisers look to meet the increased demands in this area from clients.”