The Mortgage Alliance (TMA) is rebranding and relaunching its proposition, in a the first step to creating a standalone brand dedicated to the directly authorised market for LSL Property Services. 

The club is broadening its proposition to, not only offer a range of mortgages, but to also offer protection, general insurance, compliance and one-to-one business development.

LSL says it will liaise regularly with DAs and aims to champion TMA’s cause.

TMA says it will have an “unlimited” number of lenders on its mortgage panel and will act on behalf of DA advisers to secure both exclusive products and higher procuration fees for TMA members.  It will expand its mortgage desk and it will increase the size of its customer services team.

It now offers advisers a choice of payment routes for any mortgage they place through the club.  Advisers will have the option of being paid either directly from the lender or receive payment within 24 hours from TMA.

In addition all TMA members will have access to LSL’s packager, The Mortgage Processing Centre, for help and assistance with more niche mortgage cases which are hard to place.

David Copland, director of mortgage services for LSL, said: “The relaunch of TMA highlights LSL’s commitment to the directly authorised adviser market and is the first step in our strategy to build a brand which is synonymous with everything that is good about the DA market.  We will act as champion on behalf of directly authorised advisers to secure high quality products and market leading commissions that reflect the needs of their customers. We will also offer services which support advisers and which helps them to grow their businesses sustainably.

“We want to make sure that advisers benefit from choosing TMA, that they view us as a partner and not just a source of mortgages, and that they value the support that we can provide them with.”