Smart Money Loans has rebranded as Smart Money with a new logo and sales and marketing material for introducing brokers.

The rebrand has taken place after the company celebrated its fifth year of service to the intermediary community. A

Paul Crewe, director at the second charge distributor, said Smart Money established itself at a time when the market was on its knees and now that the tide has turned and now that the second charge market is growing from strength to strength, it was time to refresh the image.

He said: “The ethos and the key personnel driving the new Smart Money brand remain the same but as a forward thinking intermediary focused distributor we recognise the need to evolve. Along with the change of regulatory oversight to the FCA and the greater emphasis on second charge rather than secured loans, we felt the time was right to reflect an industry that is maturing and is now ready to join the wider lending community.

“We have forged many great relationships within the intermediary market as Smart Money Loans and we will continue to build on these as Smart Money, whilst also reaching out to a raft of new introducers and lending partners.”