Pure Retirement has unveiled a new broker portal which offers facilities for online applications, case tracking, an educational learning zone and access to bespoke marketing support.

Paper applications are still available for those who wish to use them, and a hybrid of online / paper applications are also accepted by Pure.

Simon Hayton, head of technical services at Pure Retirement, said: “Our new online application process is designed to streamline and simplify the application process, with an auto-save feature every step of the way and no requirement for customer signatures at this stage of the process.

“Underwriting criteria is built into the forms, but all submissions are still reviewed by our underwriters to continue the provision of service levels to which our advisers have become accustomed.”

The new case tracking facility provides advisers with an at-a-glance view of all KFIs, applications, offers and completions, with status updates on the progress of all cases.

The new learning zone allows advisers access to educational materials on the equity release market, including the new Back to School series of live webinars which Pure are running until the end of November this year.

Paul Carter, CEO at Pure Retirement, added: “We’re constantly developing our service solutions in line with adviser feedback and evolving requirements, ensuring they have the tools at their fingertips to simplify the day-to-day of their business.”