Pure Retirement has launched an improved adviser marketing toolkit. 

Advisers can access guidance in subjects such as SEO, image optimisation and social media, via the new educational guides that feature tailored advice on digital advertising in the lifetime mortgage sector.

The section also features in-depth digital guides, looking at effective lead generation, web development, email marketing and more. 

Pure’s new social media templates can be personalised free-of-charge with company logos, details and brand colours. The templates come as additions to the existing toolkit which offers advisers personalised email templates as well as customer and introducer-facing presentations. Similarly, advisers can utilise Pure’s tailored service for their offline marketing with personalised templates including press adverts, pull-up banners and posters.

The toolkit website as a whole has been refreshed to make it easier to navigate, all as a result of recent adviser feedback highlighting where support is required to expand their reach to both new and existing clients. 

Rachel Pease, head of marketing at Pure Retirement, said: “As part of our commitment to providing excellent service to our registered advisers, we’re continually looking for new ways to share our expertise and provide them with the right resources to enhance their business growth.

“The refresh and new additions are designed to create a user-friendly approach to marketing in the equity release sector, helping advisers to reach the customers in need of their support.”