TenetLime has added Protect Line to its membership.

The Poole-based specialist insurance brokerage offers non-advised, tailored life insurance products.

It said the move to relocate to Tenet will enable the firm to focus on improving its commercial terms and benefits for clients.

Jo Brewer, Protect Line director, said: “TenetLime completely understands the non-advised sector. They combine a competitive, commercial approach with complete compliance peace of mind.

“That will provide us with the perfect environment in which to grow and recruit more arrangers.”

Protect Line was founded in 2010 and today has an annual protection-only turnover in excess of £6m and an expanding team of more than 75 staff. Brewer said since joining TenetLime, the aim is to boost turnover to £10m.

The business also offers a broad range of complementary cover, including mortgage protection, critical illness and over-50s plans.

Gemma Harle, TenetLime managing director, said: “We share an identical ethos and their bespoke range of products will be greatly appreciated by customers seeking to make an informed insurance choice.”