Personal Touch has appointed Victoria Jefferies to the position of senior GI manager.

Jefferies has over 14 years experience in general insurance, working for Endsleigh in a variety of marketing and product management roles, most recently as market development manager.

Jonathan White, commercial director for Personal Touch, said: “Victoria comes with a wealth of experience in the GI space particularly with Personal Lines and buy-to-let. Her immediate priority will be to review our existing GI panel including reviewing the competitiveness and the quality of products and services delivered by both the panel and non-panel providers.

“We are committed to having a competitive intermediary proposition that can deliver the best client-focused outcomes and equally add value to our members. Victoria’s input and strategic knowledge will be a vital asset to the development of this proposition.”

Victoria Jefferies, senior GI manager, said: “Taking on such a big new challenge at Personal Touch is exactly what I have been looking for – particularly as the GI division is targeted for impressive growth and development, which will mean lots of hard work but hopefully mutual member and client rewards.”