Paymentshield is now offering an improved experience for advisers when generating insurance quotes for their landlord clients.

Building upon its existing optimised home insurance quote journey, which has delivered a typical 5% increase in sales conversion, the latest development means that advisers can now save time with landlord clients, thanks to key property data automatically populated from global data provider LexisNexis Risk Solutions.

This includes property type, build year, number of bedrooms and bathrooms, wall type and brick type. In addition, Paymentshield’s list of eligibility questions has been reduced from eight questions down to a single statement.

Louise Pengelly (pictured), director of proposition at Paymentshield, said: “We’re constantly refining our proposition to deliver greater benefits for our extensive network of advisers and their clients. Having seen the impact that our improved home insurance quote process has made for advisers, we wanted to roll this out across our other products, starting with our Landlord’s Insurance.

“With an estimated 2.82 million landlords in the UK, according to HMRC data, the delivery of quick and accurate quotes enables advisers to continue servicing a huge market – and helps to increase their general insurance (GI) penetration in addition.

“Our most recent adviser survey, conducted with over 500 advisers, highlighted that almost 50% of advisers sometimes miss opportunities to sell GI. It’s through proposition developments like this that we aim to reduce this number and make it as simple as possible for advisers to sell GI and ensure every client is properly protected.”