Paradigm Protect, the newly launched protection proposition for advisory firms, is to hold a live Twitter debate on Thursday 3 April between 10am and midday.

Paradigm is inviting advisers and providers to actively participate in the debate by tweeting questions or comments to @ParadigmProtect using the #Paradigm hashtag.

Advisers will also be able to submit questions prior to the debate by emailing info@paradigmprotect.co.uk and they will be answered during the session.

Paradigm Protect was launched earlier this year to existing Paradigm firms and provides a protection hub offering a significant amount of marketing support material to firms in addition to a range of products.

The site has now been universally launched to non-Paradigm firms.

Paradigm Protect says it will use the Twitter protection debate to help mould the proposition further by asking its followers how they would like to see it develop, either from a product perspective or by adding more support material to help firms write more business.

Mike Allison, Paradigm’s head of protection, said: “We talked to a number of providers and advisory firms for the initial phase of our proposition and now feel it is important to engage with a wider audience to help us shape our offering further and to begin a debate about how they would like to see the protection sector evolve.

“This Twitter debate on 3 April will help us to understand exactly what firms and providers would like to see in this space and we will endeavour to deliver this through the Paradigm Protect proposition – we are delighted that providers such as PruProtect have already committed to taking part. Twitter is an ideal medium to carry out this Q&A session as it is succinct but allows our industry to collate ideas and thoughts from a wide cross-section of stakeholders.

“We would urge all interested parties to join us on the 3rd to debate on a vitally important part of our marketplace.”