Paradigm has launched the latest edition of its annual School of Marketing, aimed at equipping mortgage and protection advisers with practical tools and strategies to sharpen their marketing efforts and expand their businesses.

The month-long initiative, which runs throughout August, offers a structured programme of resources including blogs, guides, infographics, and expert insights.

Now in its fourth year, the School of Marketing continues to be a key feature of Paradigm’s support for advisory firms, focusing on cost-effective methods to improve branding, digital presence, and client communication.

Content for this year’s programme is organised around a series of themes. These include how to get started with marketing, identifying and reaching target audiences, and using free tools effectively.

Further topics explore the role of social media – including TikTok – in adviser marketing strategies, personal brand-building, and how to run compliant and impactful email campaigns.

Website optimisation also features prominently, with attention given to search engine optimisation (SEO), chatbots, and the use of AI to enhance client journeys.

Strategy and measurement are also covered, helping firms to set clear goals and track the success of their marketing activities.

The programme includes exclusive contributions from Paradigm’s lender and provider partners, who are sharing marketing advice via audio soundbites released across social media platforms.

Riona Mulherin, director of marketing and operations at Paradigm Mortgage Services, said: “We’re very pleased to be able to launch our fourth annual School of Marketing, providing firms with another summer of dedicated support to refresh and improve their marketing activity. Whether firms are starting from scratch or looking to fine-tune their existing strategy, our programme is designed to be practical, accessible, and deliver real results.

“Advisers are busy, and marketing can often be overlooked, but even small changes can make a big difference to client engagement and lead generation. Over the coming weeks, we’ll guide firms through the tools and techniques that can help them stand out in a competitive market and strengthen their relationships with existing and prospective clients.”