Bristol-based invoice finance provider Optimum Finance has appointed Amir Pournasrollahzadeh to lead its regional sales team in the East of England.

This comes as the business continues to grow its portfolio of SME clients.

Pournasrollahzadeh (pictured) has considerable experience in invoice finance and business services after heading the sales team at Hitachi Capital and more recently Muse Finance. He started with Bibby Financial Services after leaving university in 2007.

He said: “Running a business is a tough task in today’s world. It’s a demanding job and when businesses struggle in terms of funding capability, their ambitions and purpose take a significant hit.

“Optimum’s mission to support SMEs and bigger businesses through these struggles is a key part of why I’ve joined the team, to provide a personal touch towards finding solutions that suit business needs and to provide an excellent onboarding and ongoing customer experience that provides satisfaction and success.”

Ant Persse, CEO of Optimum Finance, added: “Amir demonstrates great talent in highlighting what businesses want and need to succeed in the modern day.

“We are excited to have him join the team and help us integrate Optimum Finance into his expanding introducer network and provide solutions for businesses that need it most.”