Norton Home Loans has joined forces with digital mortgage broker Habito to expand its distribution footprint across both digital and traditional broker channels.
Under the agreement, Norton’s first charge mortgage products will now be available through the Habito platform, initially via a select group of brokers participating in a pilot scheme that has already completed its first cases.
The partnership marks the latest phase in Norton’s strategy to increase broker access to its product range, following a recent tie-up with L&C.
The Yorkshire-based lender, established over half a century ago, is known for providing mortgage solutions for borrowers who fall outside mainstream lending criteria, including those with complex credit histories, non-standard income, or atypical property types.
David Binney, head of sales at Norton Home Loans, said the deal represents an important step in the company’s efforts to scale up its specialist offering. “We’re proud to join forces with Habito, a well-known name in the digital broker space. It’s an important step for us as we continue to grow our distribution and ensure more brokers can access our specialist products through the platforms that work best for them. The pilot is already delivering results, and we’re looking forward to seeing it develop further.”
Habito, which provides fee-free mortgage advice online and supports its services with in-house legal and survey capabilities, searches products from over 90 lenders via its platform. Its partnership with Norton is aimed at giving its advisers broader access to lending options for customers with more complex borrowing needs.
Ying Tan, chief executive of Habito, added: “At Habito, one of our main aims is to ensure our Mortgage Experts have access to a broader range of options for customers who don’t fit the standard mould. Norton Home Loans has real strength in the specialist space, and this partnership means more borrowers can benefit from their flexible, thoughtful approach to lending.”
The collaboration comes amid growing demand for lenders willing to take a more bespoke approach to underwriting, particularly for clients who may struggle to secure finance through high street banks.
Will Rhind, vice president of advice and growth at Habito, said: “We’re seeing increasing demand from our Mortgage Experts looking for reliable options to place cases that fall outside the mainstream. Customers with complex credit or income profiles need lenders who can take a more considered approach, and that’s exactly where Norton fits in.
“The early signs from the pilot have been really encouraging, and we’re pleased to be working closely with Norton to give our Mortgage Experts greater access to specialist solutions that meet the needs of these underserved segments.”
