Masthaven Secured Loans (MSL) is to use webinars to help brokers get a clear understanding of the lender’s products and service.

MSL, which has just launched a hybrid second charge short term product, is keen to make use of the advantages that the internet now allows for businesses to get their key messages across quickly, while at the same time keeping staff disruption for clients to a minimum.

Paul Brett (pictured), director of sales at MSL, explained the first webinar, which launched on 20 January, provided a real time, online presentation by MSL’s new underwriting manager, Sarah Phillips.

He said: “What makes a webinar so powerful is that it can be deployed at a time to suit the audience and because it is quick and informal, it means less time away from the important day to day business needs of the company. Attendees are able to ask questions and receive immediate answers. Webinars can be tailored to meet the individual needs of our introducers and can cover everything from new products, underwriting and other aspects of our criteria.

“We are firm believers in face to face contact as a relationship builder, but where the webinar is so useful is in being able to get almost immediate access to training and information, which might take time to organise as a face to face meeting.”

Bradley Moore, head of secured lending at Brightstar, added: “Masthaven’s use of the webinar is definitely the future for this kind of training and information dissemination.

“It was very useful for my people, gave them the information they needed and without the disruption to the working day that is normal with a face to face session. Full marks to all concerned at Masthaven Secured Loans.”