OSB Group has launched Rely, a new specialist buy-to-let lender aimed at supporting brokers and landlords from first-time investors to large-scale professionals.
The launch marks the formal establishment of a dedicated buy-to-let division within the group. Precise will now focus on residential and bridging mortgages, while Kent Reliance for Intermediaries will be retired for new business at a later date.
Rely’s creation follows an extended pilot involving more than 50 broker firms and feedback from over 500 intermediaries who have already submitted cases through the new platform.
The technology features 18 partner integrations and promises a faster, more streamlined lending process with reduced paperwork and a simplified legal structure for limited company borrowers.
According to OSB Group, brokers can complete registration in around four minutes via the Rely website and access a range of products tailored for property investors. The lender’s specialist team is also available to assist with complex or non-standard cases.
Adrian Moloney (pictured), group intermediary director at OSB Group, said: “We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.
“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy-to-let scenarios.
“Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.
“In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”
Clare Beardmore, director at Legal & General Mortgage Club, added: “I’m really pleased to see this new lender launch from OSB Group.
“Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy-to-let over the years and bringing Rely to the market will encompass the best of those brands.
“In a constantly evolving market, Rely will support more brokers in the buy-to-let space.”
