Stuart Wilson has joined LV= as head of marketing for its retirement solutions business.

Wilson (pictured) joins from Prime Time where he was the marketing director and oversaw the launch of its fixed term annuity proposition. He has over 20 years of experience working for life companies.

At LV= he will be responsible for raising the profile of the retirement solutions business and its commitment to the intermediary market. He will report into Philip Brown, LV=’s head of retirement propositions.

“LV=’s retirement business has grown significantly in recent years, as a result of considerable investment and enhancements to our products,” said Brown. “Appointing someone of Stuart’s calibre will help us to continue to be seen as an ambitious player in the retirement market.”

Wilson added: “It is an exciting time to join LV=’s retirement business. Its current offering puts LV= in an excellent position for further growth and I look forward to working with the team to help achieve this.”