LV= has appointed Steve Treloar as managing director, general insurance. 

He is expected to join during Q2 2016, subject to regulatory approval.

Treloar joins LV= from Aviva where he was most recently managing director of personal lines. Prior to this he has held a number of senior roles at Aviva and RBS Insurance over a 19- year career. 

He will be responsible for running LV=’s general insurance business which is the UK’s third largest car insurer and has a growing home and SME product portfolio.

Mike Rogers, LV= CEO, said: “Following an extensive search I’m delighted to welcome Steve Treloar as our new managing director of general insurance. Steve’s in-depth knowledge of the general insurance market makes him the ideal person to build on the strong platform that John O’Roarke and the team have created.”

Treloar added: “I’m very excited to be joining LV=, a company with a strong reputation for quality products and excellent service. The general insurance business is in great shape and I look forward to working with Mike and the rest of the board to help grow and develop it further.”