LSL Financial Services has recruited Hannah Tasker to oversee general insurance across the financial services networks Pink and First Complete, and its mortgage clubs for directly authorised advisers, TMA and the Pink Mortgage Club.

She joins LSL from Personal Touch where she had been for 13 years, most recently as sales and development manager for general insurance and PMI.

She will be responsible for strengthening the group’s GI proposition with additional responsibility for promoting other group products such as conveyancing.

Tasker (pictured) will report into David Copland, director of mortgages for LSL Financial Services.

“The opportunity to build on general insurance sales within LSL financial services is tremendous,” said Tasker.

“I will work across LSL financial services to strengthen and develop the GI proposition and turn it into one which is market leading. I intend to simplify the sales process to make it easier to sell GI, to make sure all opportunities are realised and help advisers to make sure that their clients have the protection they need and aren’t under-insured.”

Copland added: “Hannah has extensive experience of general insurance and will be a real asset to the team.  We have a focus this year on improving our sales processes across the whole financial services business and Hannah will make sure that our general insurance sales are market leading so that every client gets the insurance that they need.”