LiveMore has made three new appointments as it grows its presence in the later life lending sector.

Steven Bailey has joined as key account manager for London and the South East. Bailey (pictured) has 20 years of experience in financial services, with 15 spent in the mortgage intermediary sector.

Over his career, he has worked closely with brokers, identifying new business opportunities, nurturing existing relationships, and driving sustainable growth.

He joins LiveMore from Bluestone Mortgages.

Bailey said: “London & the South East represent a very significant part of the country with huge potential and I want to really drive that forward for LiveMore. I enjoy building new relationships so I’m looking forward to helping brokers see the opportunity later life lending can bring to them, their clients and their business.”

In addition, LiveMore has welcomed Naj Aslam as telephone business development team leader. Aslam joins LiveMore following nine years at Precise Mortgages/OSB Group where she worked as underwriting team leader and intermediary team leader.

She said: “This is an excellent opportunity to join LiveMore at a time when it is rapidly growing. It’s a privilege to be able to work with such a talented team and contribute to its expansion in the later life lending market.”

Baljeet Kaur has also joined the business as telephone business development manager. Joining from The Mortgage Lender, she brings eight years of experience in corporate sales and business development strategy

Paul Lewis, sales director of mortgages at LiveMore, said: “Steven, Naj, and Baljeet bring a strong mix of experience and skills that will enhance our support for brokers and drive LiveMore’s growth in the later life lending market.

“Their expertise in building relationships and identifying opportunities will be instrumental as we continue to expand. Strengthening our team in this way ensures we remain well-positioned to meet the needs of both our partners and customers.”