LiveMore has appointed three new sales staff.

Matthew Butt has been appointed as business development manager for London & Home Counties, George Collins is the new telephone business development manager and Dave Whitford takes on the role of telephony sales manager.

All three have widespread experience within the mortgage market and bring key skills to LiveMore to help expand its reach with intermediary partners.

Butt (pictured) spent six years in BDM roles at Virgin Money and Kent Reliance and most recently, was key account manager for fintech lender MPowered Mortgages. Prior to that he was at Nationwide Building Society for seven years holding various roles in intermediary sales, property sales and new mortgage business.

He said: “It’s an incredibly exciting time to join LiveMore in a key stage of its growth. I bring long-standing key intermediary relationships to LiveMore across London and the Home Counties, and my knowledge across the more specialised lending space will be key when assisting intermediaries place their more complex deals in the later life sector.”

Collins started his career in financial services as a mortgage adviser for Dynamo then Dot Financial Services and more recently as a telephone BDM for Vida Homeloans.

He believes LiveMore is creating real solutions for people in the 50-90+ space and commented: “The thing that attracted me to LiveMore is the refreshing and forward thinking proposition they offer within a massively underserved area of the mortgage market.

“I believe my previous experience allows me to understand brokers’ frustrations when trying to place cases for clients over 50. With my passion and belief in our proportion, this puts me in a great position to help educate brokers on how our solutions can help.”

Finally, Whitford brings over 30 years of mortgage related experience with both mainstream and specialised lenders, including Vida Homeloans, Santander and Barclays.

He says he thrives on delivering solutions for brokers and their customers and added: “The 50-90+ sector of the market has been underserved for as long as I have been in financial services, and these customers deserve more choice and options for their later years.

“I will bring the value of my experience to support our broker partners in delivering solutions which they might not have considered before to support their customers and generate additional business for their firms.”