Legal & General Retail has announced the appointment of David Jones as distribution director of its Home Finance business, ahead of current director Dave Stratton’s retirement at the end of this year.

Jones (pictured) will be responsible for developing sales and business strategies to support business growth and service provision.

Jones joins from Legal & General’s Retail Protection business, where he spent seven years as sales director, looking after the protection sales delivery for intermediaries, through its regional business development teams, and playing an integral role in transforming the intermediary distribution team.

With more than 40 years of experience in financial services, Jones joined Legal & General in 1987 as a life inspector in Guildford. Over the years he has worked in sales management roles across the UK, moving to East Anglia and then Bristol.

He has managed all sectors of Legal & General’s intermediary business, both at a regional and national level, including appointed representatives, direct sales and advisers across the mortgage, wealth and traditional IFA markets.

Craig Brown, CEO of Legal & General Home Finance, said: “David brings a huge amount of industry and company experience, which will help us build our market-leading distribution strategy. His vast sales and business development experience will provide a laser view as we look to evolve our sales and service proposition to support our broker partners.”

Jones added: “I am thrilled to have the opportunity to join Legal & General’s Home Finance business. We want to work even more closely to support our partners to enable them to offer outstanding advice, service and products to their clients, really embedding lifetime mortgages and retirement interest only mortgages as core elements of later life financial planning.”