Lead Co-op has announced that it is taking on more advisers and affiliates.

This comes as another lead generator, Finance Leads Online, is reported to be exiting the lead generation market.

“We have received a lot of worried phone calls from advisers… who say they have received a letter from Finance Leads Online informing them that Finance Leads Online will no longer be trading after the end of the year,” said Simon Baker, managing director of Lead Co-op.

“Many advisers are understandably concerned about where they are going to get their new business from both now and in the New Year.

“We have the capacity to take on board any new advisers and lead generation affiliates who are looking for a new quality focused lead generator to buy or sell leads. In what is undoubtedly a tough market we would like to reassure both the advisers that already buy from us and those who were thinking about it that Lead Co-op is very much open for business and here to stay.”

Lead Co-op allows advisers to see the website the lead comes from and how it was generated. Advisers can increase or decrease their bids for different sources enabling them to have control over lead quality.

Lead Co-op also publishes a Source Rank which shows its top ten performing websites.

Baker added: “In January 2013 Lead Co-op celebrates its second anniversary and despite the lead generation market offering its fair share of challenges over the past two years, our business has remained robust throughout and we look forward to continuing go from strength to strength over the next 12 months.

“We will be open for business throughout Christmas and the New Year and expect to be inundated with Mortgage, Life and Private Medical Health enquires from January onwards.”