Key Retirement Solutions has announced the appointment of Tony Kane as group marketing director.

He joins from AJ Bell, where he was director of direct marketing and e-commerce. He is also a board member of the Direct Marketing Association.

Kane has also worked for brands including Aviva, Next, Otto Versand, LoveFilm, BT and Harvest Media Group, Universal Music Group, and Holland & Barrett.

Colin Taylor, chief executive of Key Retirement Solutions, said: “KRS’s stated ambition is to become the trusted brand in financial services for the over-55s in the retirement segment and Tony’s experience and expertise will play a major role in delivering our plans.”

Kane added: “I had no intention of moving jobs but was immediately convinced by the energy and commitment at KRS to put the customer at the heart of everything they do. I firmly believe that the support the group has from its investment partner means it is ideally placed to grow and deliver for customers.”