Key Retirement Group (KR Group) has appointed Russell Warwick as its first distribution strategy director.

He will be responsible for the development of KR Group’s distribution strategy, which will include recognising opportunities for growth, leveraging additional channels and identifying wider challenges in the market.

Warwick previously held the position of managing director at Primetime Retirement, a brand within KR Group.

Prior to that, he worked for Prudential for more than 25 years in roles which included director of consumer and digital and distribution change director.

Simon Thompson, CEO at KR Group said: “This new role reflects the growing market and our commitment to being at the forefront of industry development as we continue to grow and invest in the business.

“Russell will use his experience to lead the group distribution strategy to ensure we are maximising growth opportunities and managing the challenges in this rapidly growing market.

“I am sure Russell will continue to be a great asset to the team and I look forward to working with him in this new role.”

Russell Warwick, distribution strategy director at KR Group, said: “It is an exciting time to be a part of KR Group. Having spent many years in financial services, predominately the pensions sector, I am looking forward to helping the business grow.

“Having a holistic view of the entire market and monitoring data and trends to affect the direction of the business is an interesting role which will have a large impact on the business.”