Dominic Holmes has joined Just Retirement as business development director.

He will lead the team responsible for developing existing distribution partnerships and cultivating new referral channels across enhanced annuity, equity release and other retirement product categories.

Holmes (pictured) will report to Simon Gray, group sales development director.

He began his financial services career in 1990 with AEGON in a sales capacity before taking on a number of management roles at AEGON UK including head of sales & distribution (individual pensions) for eight years until 2010 and, most recently, marketing director for the packaged product propositions focusing on the workplace savings and at retirement markets.

David Cooper, marketing and distribution director at Just Retirement, said: “This is an important role and we are delighted that we have secured Dominic’s expertise and experience to spearhead our partnership development team which already works closely with a number of major consumer brands.

“We see huge potential for further growth from forging active, mutually beneficial relationships with organisations such as life and pensions companies, wraps and platforms and other retail brands who are keen to stake or reinforce their own presence in the retirement market.”

Holmes added: “Demographic change and reforms to the advice landscape are opening up new opportunities for firms that can deliver the right solutions and service to the growing number of ‘baby boomers’ as they head into retirement.

“Just Retirement has the knowledge and capability to offer a compelling partnership proposition and I am looking forward to working with a range of organisations that are keen to help themselves by helping their own customers make better choices at retirement.”