V Loans has appointed John Mawdsley to lead its business development and strategic partners team.

He will be responsible for developing new business relationships and introducing new firms to the secured loan broker.

After running The Mortgage Partnership for 11 years, Mawdsley subsequently held roles with both Totemic Financial Services and Omnii Solutions.

Dave Pinnington, business development director at V Loans, said: “Providing an exceptionally high quality of service to clients has always been our primary focus and due to the increase in demand from introducers, the appointment of John will ensure we continue to provide this.

“John is well known and respected within the industry and comes to us with a strong wealth of experience and I believe he will have a positive impact on the business straight away.

“V Loans is constantly working to strengthen its position in the finance industry and John is joining us at a very exciting time.”

Mawdsley added: “It’s great to be joining a growing dynamic business such as V Loans. I am looking forward to combining my skills and knowledge of the mortgage market with my interest in secured loans and building good business relationships with our customers and intermediaries as a result.”