Gen H has launched a redesigned product switching journey for its broker partners.

The new journey allows brokers to product switch eligible clients “instantly” – and switch onto a lower rate, if one becomes available, very quickly.

Get H reported that early feedback from brokers who tested the new flow said it would “be great to have a system like this”, and that the new system will “do my job for me. . . very clever!”. This product is now rolled out to all brokers.

Pete Dockar (pictured), chief commercial officer of Gen H, said: “Product switching can take up a big part of a broker’s day. It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice. Now, if a Gen H rate is right for a broker’s client, they’ll be able to complete their switch in just a few minutes.

“Clients work with their brokers because they trust their advice; we want to make the process of managing those carefully chosen mortgage product choices as simple and effortless as it can be.”