Dashly has announced the rollout of its dashboard for firms.

The sales accelerator tool for brokers and mortgage evaluation platform has worked with a series of firms for the next phase of its broker rollout programme, including Tenet Group and MMD, as well as securing an exclusive deal for Paradigm Mortgage Services members after a long pilot scheme among its brokerages.

The company’s new TV advert, aimed at consumers and which airs today on ITV, is the first of its kind to prompt borrowers to go direct to their existing mortgage advisers, many of whom will now have access to its dashboard.

Ross Boyd, CEO of Dashly, said: “In a world of tech, human advice is more important than ever. Complexity, uncertainty, and increased competition in the market mean customers are overwhelmed trying to navigate comparison sites which don’t offer the kind of bespoke deals a broker would for each individual’s circumstances.

“That’s exactly why, in our new TV advert, we urge borrowers to talk to their advisers about Dashly. Far from being the competition, we see brokers as our partners – and our dashboard will help them find better deals for their clients, and ultimately boost their bottom line.”

Bob Hunt, CEO of Paradigm Mortgage Services, added: “It’s no secret that we’re ambitious, and our focus over the last few years has been growth – for ourselves and for our members. And after a successful pilot, we’re delighted to be rolling this technology out to more of our firms.

“Dashly’s proposition, in many ways, has been tailor-made for Paradigm and its brokers: it allows firms to retain a strong brand identity while also taking advantage of highly-specialised tech to get the best deals for their clients, which in turn promotes loyalty and trust and, ultimately, increased earnings.”