Brand revamp for Equity Release Supermarket

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Independent equity release broker Equity Release Supermarket has launched a new website and revealed a new brand identity.

The redesigned site features a new look and feel which will make navigating the site more simple, and provide tips and information on equity release with guides, video and animation.

The new site also expands on the range of calculators and ‘Compare Deals’ functionality that Equity Release Supermarket already offers.

Earlier in the year the firm announced that sales were up 41% year on year in the first half of the year and the recruitment of its 30th adviser.  In addition, it launched its own Training Academy in September.

Mark Gregory, founder and CEO, said: “We have always been proud of the quality of advice we offer and are now complementing that with a digital offer that meets the needs of our increasingly digitally confident customer base. 

“Our new site is just the first phase of our strategic growth plan and we’ll be launching a number of new initiatives over the coming months which we believe have the potential to re-shape the equity release market.”

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