Equity release adviser firm Bower Retirement Services has appointed Georgina Oxton to the newly created role of head of business development.

Oxton (pictured) joins Bower from LV= Retirement Solutions where she spent the last 14 years conducting a number of roles; most recently business development training manager.

Geoff Charles, CEO of Bower Retirement Services, said: “As Bower continues to blossom, it is important that we not only add to our team of advisers, but also that we have the right senior staff in place to help support the company with its growth.

“Georgina brings with her almost a decade and a half of equity release experience and has designed and implemented from scratch a programme to help advisers who are new to the sector. This means she is perfectly attuned to the opportunities and challenges that the equity release market throws up and how to offer older homeowners the best experience from start to finish.

“Quality of advice has always been the number one priority for us and Georgina’s appointment will help offer even more support to our advisers – who are the lifeblood of our business.”

Oxton added: “Bower has forged an admirable reputation within the equity release industry as an adviser firm that places the consumer at the heart of everything it does. I aim to help Bower continue in this vein by ensuring that all new and current advisers uphold its ethos and that the firm stays close to its values as it enters the next phase of its growth.

“As the sector continues to go from strength to strength – with Bower at the vanguard of this – it is the optimum time to be making the move.”