Bower Home Finance has reaffirmed its commitment to technology-led advice by continuing to integrate the Advise Wise sourcing platform into its later life proposition.
The later life advisory firm said the move reflects an ongoing focus on improving adviser effectiveness and delivering consistent client outcomes, as complexity across the advice landscape continues to increase.
The strengthened relationship centres on the use of Advise Wise’s API-driven sourcing technology, which integrates with broker CRM systems and lender platforms. This is designed to streamline the sourcing, quotation and application process, while reducing the need for re-keying data and supporting more efficient workflows.
Bower said the platform also supports greater consistency across the advice journey, helping advisers manage cases more effectively while maintaining compliance standards.
Advisers at the firm will continue to use Advise Wise’s suite of tools, including its enhanced Cost of Borrowing Calculator. The tool allows advisers to model different borrowing scenarios and present these clearly to clients, incorporating factors such as house price inflation, property values, loan sizes, interest rates, fees and repayment options.
The intention is to provide a clearer picture of long-term borrowing costs, particularly in later life lending where product structures and outcomes can vary significantly.
ROLE OF TECHNOLOGY IN ADVICE PROCESS
The continued use of sourcing platforms reflects a wider trend across the later life market, where advisers are increasingly relying on technology to support suitability assessments and client engagement.
Research from Advise Wise suggests that such platforms are playing a broader role in the advice process. Its recent survey found that 21% of advisers use sourcing systems primarily to access tools and calculators to support client discussions, while a further 20% use them to help assess eligibility for state benefits.
Jonathan Thirkill (pictured), chief executive of Advise Wise, said the integration of technology into advice processes is becoming more important as market demands evolve. He said: “We’re undoubtedly living in an age where the effective leveraging of technology in the advice process is critical to delivering great outcomes for consumers, and where driving synergies between sourcing platforms, adviser firms, and lenders is more important than ever.
“In Bower Home Finance, we’re pleased to deliver ongoing support to such a recognisable brand in the later life space, and look forward to providing similar for our other broker partners, both new and old, throughout 2026.”
FOCUS ON CONSUMER DUTY AND OUTCOMES
Bower said its continued use of the platform is also aligned with its obligations under the Financial Conduct Authority’s Consumer Duty requirements, which place a greater emphasis on evidencing good customer outcomes.
Geoff Charles, chief executive of Bower Home Finance, said the firm assesses sourcing platforms against a range of criteria linked to both adviser performance and client understanding. He said: “Under the FCA Consumer Duty, we are required to evidence that our processes support good customer outcomes.
“We assess sourcing platforms against adviser effectiveness, client understanding and service quality, including how well they support informed decision making. Advise Wise continues to perform strongly against those measures and aligns well with the way we deliver compliant, client focused later life advice.”
