ASG Finance has introduced its latest funding initiative: the ‘Base Rate Beater’ secured investment loan, designed to provide high net worth (HNW) individuals with a flexible and secured lending opportunity.

The new product allows HNW investors to lend into a fully secured revolving loan, offering returns 2% above the Bank of England Base Rate while supporting ASG Finance’s growing commercial bridging loan portfolio.

It provides a minimum 200% asset cover at all times, backed by UK commercial property assets and controlled cash reserves.

ASG Finance has lent over £330 million since 2017, maintaining strong credit metrics and consistent profitability, which it believes constitutes a proven track record record.

The underlying loan term is three years, but investors can partially or fully withdraw funds after the initial nine months with just three months’ notice and no penalties.

ASG Finance is inviting intermediaries to introduce their HNW clients to this funding opportunity, offering commissions on all funding delivered, including any future increases, ensuring a recurring income stream for introducers.

Jonathan Dyer (pictured), CEO at ASG Finance, said: “The ‘Base Rate Beater’ loan product reflects the confidence we have in our business model and our commitment to offering high net worth investors a rewarding, secure, and flexible lending opportunity.

“For intermediaries, this represents a new avenue for income generation. By introducing their high net worth clients to ASG Finance and working with us, our introducer partners can build long-term value for their clients while benefiting from an ongoing commission structure.

“We are excited to bring this to market and look forward to collaborating with both high net worth investors and our intermediary partners.

“We have lent over £330 million since 2017 and have a consistent record of profitability and strong credit metrics, providing sound foundations to scale the loan book and deliver significant growth.”