Later life lending platform Air is turning the spotlight on the evolving needs of over-50s customers at its upcoming National Later Life Lending Adviser Conference, taking place on 10 June at Silverstone, home of the British Grand Prix.
Under the theme ‘The Road to Success’, the one-day event will explore how financial advisers can better serve the modern later life customer – a demographic that is growing more complex, financially diverse, and digitally engaged.
The conference aims to arm advisers with the tools, insights, and practical strategies to grow their businesses by delivering more holistic, consumer-focused advice.
INTERACTIVE CLINICS
Attendees will benefit from interactive clinics covering lead generation, customer acquisition, and strategic marketing, along with hands-on sessions with Air’s WriteRoute Fact-find tool and Air Sourcing platform.
Delegates will hear directly from lenders on new product developments, while also receiving compliance and conveyancing support from specialist legal firms and networks.
Experts from Air Academy, the LIBF, and the Equity Release Council will also be on hand to provide tailored professional development opportunities.
The speaker line-up includes Lisa Edgar, CEO of The Big Window, and Ruth Buscombe, Formula 1 strategist and broadcaster, who will deliver insights on high-performance decision-making and customer-centric innovation.
UNLOCKING POTENTIAL
Will Hale, CEO of Air, said: “For advisers working in the later life space, a one-dimensional view of the over-50s is no longer fit for purpose. This conference is designed to help advisers unlock their potential by delivering advice that reflects the diverse and evolving needs of this customer group.”
The event will also feature a live case study exploring real-world adviser-client interactions, showcasing how to translate complex financial scenarios into clear, effective outcomes.
Book tickets HERE.
