AIIC Group has increased its stake in home-moving tech platform SlothMove from 50% to 92% as it moves to deepen integration with brokers and conveyancers across the transaction chain.
AIIC, the legal group behind Taylor Rose, said the increased ownership will allow it to embed SlothMove more tightly into the home-buying journey and expand commercial partnerships with mortgage intermediaries.
SlothMove, founded in 2019, enables movers to update their address and set up essential household services via a single digital form, covering organisations including DVLA, HMRC, council tax authorities and utilities.
The platform has supported more than 75,000 customers and positions itself as a time-saving, fraud-reducing solution at a key stress point in the transaction process.
PARTNER DISTRIBUTION
For brokers, the strategic significance lies in SlothMove’s B2B revenue-share model. The company partners with mortgage brokers, conveyancers and estate agents to provide referrals and integrate the platform into the wider home-moving ecosystem. AIIC’s increased stake is expected to accelerate product development, improve customer journey functionality and expand partner distribution.
The group says its access to hundreds of thousands of home movers each year through its legal brands gives SlothMove a powerful embedded distribution channel at the point of transaction.
ENORMOUS POTENTIAL
Adrian Jaggard (main picture, inset), CEO of AIIC Group, said: “Our increased investment in SlothMove reflects our belief in the company’s mission and the clear synergy between SlothMove and AIIC Group’s home-moving businesses.
“We see enormous potential to make the moving journey easier, more secure and more modern for customers. With stronger integration across the Group, SlothMove is well placed to accelerate its technology development and expand its growing network of B2B partners.”
MAJOR MILESTONE
Liam Horner, newly promoted CEO of SlothMove, added: “This investment marks an important milestone as we continue to improve and simplify the home-moving experience.
“With AIIC Group’s backing, we will accelerate enhancements to our platform, expand our partner offering, and ensure customers enjoy a smoother, more supported moving journey.”
AIIC was named in the FT 1000 list of Europe’s fastest-growing companies by the Financial Times in March 2025 for the third consecutive year.
