Ageas Protect has announced the appointment of Steve Casey to the role of head of marketing and propositions.

He will be responsible for the delivery of the marketing strategy, including the design and development of the customer proposition and products, as well as marketing communications.

Casey (pictured) joins Ageas from Friends Life, where he was formerly head of marketing and Intermediary proposition development. He ha also worked for organisations including Swiss Re and Liberata UK.

Andy Milburn, who was appointed as interim head of marketing for Ageas Protect in 2011, will be leaving the company as his contract comes to an end at the end of September. He joined Ageas at short notice to deliver the marketing strategy, whilst Ageas reviewed its marketing and proposition requirements.

“Since launching in the Protection market in 2008, Ageas has now become an established provider known for its high levels of service and innovative processes and products,” said Darren Spriggs, managing director, Ageas Protect.

“As a result, our marketing requirements have evolved as we build our product portfolio and continue to meet customer needs. Steve’s experience and proven ability of developing successful Protection propositions will undoubtedly complement our strong team and continue to expand our presence across the Protection market. Such a significant appointment further demonstrates our ability to attract industry talent.

“I would also like to express my sincere appreciation for the contribution that Andy Milburn has made to the business whilst we reviewed our requirements. Andy’s support has been critical in helping the business to respond to significant changes in the market including the impact of the RDR and Gender Directive. I wish him all the best with his future career.”

Casey said: “I am delighted to be joining Darren and the team at Ageas. They have proved to be an innovative and creative provider in the protection market and I look forward to helping craft the next stage of their evolution.”