The Y3S Group has introduced a new 0333 number for its intermediaries and clients. New style numbers that begin with 03 are either very cheap or free to call and as Y3S says a result will it benefit both broker introducers and customers.

The new number will be phased into the company’s marketing and branding materials over the next few months while the current 0845 and 0800 hotline numbers will be discontinued over the same period.

Y3S Group director Matt Cottle said: “In 2010 we are going to start to see the decline of 0800 numbers because there will be more calls from mobiles than landlines for the first time in history.