West One Loans has launched a range of new residential five-year fixed rates starting at 6.95%.

The new additions complement West One’s range of residential tracker products, which it launched as part of its entry into market earlier this month.

Aimed at borrowers who are underserved by High Street lenders, the range is open to first-time buyers, home movers and remortgage customers.

Marie Grundy, managing director of residential mortgages and second charges at West One, said: “We have been delighted with the launch of our first residential range of mortgages and it is great to introduce valuable new additions so soon after our entry into the market.

“We launched during a challenging period but the reception we have had from our distributors and brokers has been fantastic.

“This new range of limited edition five-year fixed rates is the next step in the evolution of our proposition and, with rates starting at 6.95%, we are confident they will be warmly received by the market.

“We have ambitions to become the leading provider of residential mortgages for individuals underserved by mainstream lenders, so we will continue to work closely with our distribution partners to ensure we offer exactly what brokers and borrowers are looking for.”