The Wealthy Advisers Club has launched a new social media content platform for mortgage and protection advisers and has reached a membership milestone of 1,000.
The training community, which focuses on advisers operating across mortgages and protection, said its new Social Media Generator platform has been developed in response to growing demand for practical support with online marketing and client engagement.
Available at no additional cost to premium members, the platform allows advisers to generate a full month of social media content in a matter of clicks.
The tool produces captions tailored to mortgage and protection advisers, alongside branded images designed to reflect the look and feel of individual firms.
It also provides video ideas and scripts, can generate short-form AI video content and incorporates trend insights based on current Google search data.
In addition, the system reviews other advisers’ social media activity to offer suggestions on how users can refine their approach and differentiate themselves online.
The Wealthy Advisers Club said the platform has been designed to reduce the time advisers spend planning content, support more consistent posting and lower the cost associated with outsourcing social media activity.
Alongside the new tool, members have access to more than 35 hours of accredited CPD training and over 100 on-demand training videos. The club said this forms part of its wider aim to improve competence, confidence and professional standards across the mortgage and protection sectors.
Members also receive weekly live training sessions, access to sales scripts and AI tools, and opportunities to network with other advisers and guest speakers. The club supports advisers operating as both ARs and DAs, and works with individuals and businesses across firms of all sizes.
Jessica Reehal of London Mortgage Solutions said: “I joined the Wealthy Adviser Programme because I know it’s going to help me become the best version of myself as a broker. I’m already doing well, but I want to reach the next level.
“The training really stood out, from social media and sales to explaining things clearly and staying fully compliant. I also love the community and being able to learn from other brokers. Terry is so approachable and genuinely brilliant, and I’m really excited for the London event at Marble Arch.
“This programme is helping me step into the broker I’ve always wanted to be and giving me the confidence to aim for £300,000 earnings.”
Terry Blackburn (pictured), founder of The Wealthy Advisers Club, said: “To reach 1,000 members is just the tip of the iceberg and shows that the training we deliver builds adviser businesses.
“Feedback from members has cried out for support on social media and so our new Social Media Generator platform is designed to help advisers across various social media platforms to generate content that is not only relevant but also provides authentic and genuine content for each individual and firm.”
