Specialist asset-based lender Ultimate Finance has announced the appointment of Alice Williams as a regional director.

The new follows strong H1 growth performance and continued expansion of its sales team.

The lender has also just committed to freezing its bridging finance loan rates for the next two months in the face of continuing challenges for developers in the residential property market.

Williams (pictured) said: “Having dealt with Ultimate Finance as a broker I am extremely excited about the opportunity to be working on the other side of the transaction.

“Ultimate Finance’s reputation in the market and their commitment to getting the deal done has always impressed me and I am looking forward to utilising my understanding of how a broker works to support Ultimate Finance on their mission to be the funding partner of choice.“

Liam Cavanagh, Ultimate Finance’s head of bridging finance, added: “I am delighted to welcome someone of Alice’s calibre to our growing sales team. Her knowledge and expertise in the bridging and development finance market will be invaluable to us.

“H1 saw an increased level of new business for us following product enhancements, and with our latest announcement to freeze interest rates for the next two months we are committed to supporting even more brokers and their clients during this challenging time.”