Ultimate Finance group, which provides cashflow solutions to SMEs, has appointed Baljinder Mali as regional director with responsibility for North London, Slough and Reading.

Mali joins the group having spent the last 10 years with credit insurance company, Coface UK.

She said: “I was attracted to the company because of the excellent reputation it has rapidly built in the market and the ambition it has to grow.

“Unlike some other companies in the sector, Ultimate Finance offers a number of solutions to funding issues apart from invoice finance, such as trade, asset, construction, and recruitment finance which gives regional directors more flexibility to provide the right deal for the SME.

“With my background and past successes, I am looking forward to bringing my experience and knowledge to Ultimate Finance and providing further successful outcomes for the company.”

Martin Bennison, who heads up the sales team in the South, added: “We are building an excellent team in the South of England all of whom have been very successful in their previous positions and are well connected and respected by the introducers and brokers in the areas in which they operate.

“Bally is a great addition and I am sure she will quickly raise awareness of Ultimate Finance and enhance our reputation further in her geographical areas.”