Uinsure has appointed Phil Carr as intermediary director as it steps up investment in its adviser-focused insurance proposition.

The appointment comes as the business continues to invest in both people and technology aimed at helping mortgage intermediaries offer insurance more consistently and effectively.

Carr (pictured) joins with more than 25 years’ experience across insurance distribution, having held senior leadership roles across the sector, most recently at Allianz.

In his new role, Carr will lead Uinsure’s intermediary business, with responsibility for intermediary engagement and the ongoing development of the firm’s insurance proposition.

Alongside the appointment, Uinsure has named Jemma Colley as national account manager. Colley will focus on how the business supports networks and clubs, working alongside senior key account managers who provide long-term regional partner support, as well as a newly established partner support team delivering onboarding, training, education and day-to-day guidance.

The structure is designed to reflect the diversity of the intermediary market and to support advisers whether they take a hands-on approach to insurance or prefer a referral-led model.

Lauren Bagley, chief distribution officer at Uinsure, said: “Intermediaries have an exceptional opportunity to deepen customer relationships at the mortgage moment, where intent and need for insurance is highest.

“That belief is driving significant investment in our technology proposition development and the people who are supporting intermediaries.

“I’m delighted to welcome Phil to Uinsure. His breadth of experience across insurance distribution strengthens our leadership team as we continue to help advisers engage customers with insurance more consistently and build longer-term relationships beyond the initial mortgage transaction.”

Carr added: “Uinsure has a clear ambition to help advisers strengthen client relationships through insurance, delivered in a way that reflects how advice is actually given.

“The business is investing in both the technology and the support structures advisers need to confidently integrate insurance into the mortgage journey.

“My focus is on leading an intermediary business that helps advisers convert opportunities at the right moment and retain stronger, long-term relationships with their clients.”