Bower Retirement Services has made three senior appointments in what is sees as key growth areas across the country.

The equity release specialist has appointed Darren Whitney in London and the South East, Graham Webb in North of England and Sue Sneath in East Anglia and is recruiting more advisers and support staff as the business grows.

Bower, based in Ongar, Essex, is looking for advisers to cover the Home Counties, London, the South East, the North of England as well as specifically the North East and North West.

Whitney has joined from Aviva and has previously worked for CGNU, General Accident and Provident Mutual in a 26-year career while Webb has more than 16 years’ experience and previously worked for Lloyds Banking Group.

Sneath has more than 21 years’ experience in financial services working with Aviva.

Andrea Rozario, chief corporate officer at Bower Retirement Services said: “The equity release market is growing rapidly with record sales being recorded month by month.

“However it is crucial that the industry focuses on ensuring advice remains central to the process and that underlines why we are recruiting and the expertise and experience we are looking for.”